Digital Marketing
We follow the best practices to successful marketing campaigns while staying on top of the trends to continue to beat the competitionA Great Website Is Only The Beginning
Like a thriving city, your brand needs to be constantly expanded, rethought, and refreshed in order to prosper. We design and implement a comprehensive marketing strategy for your brand, including ongoing SEO, social media, and paid marketing campaigns across a variety of channels..
What We Do For You
- Search Engine Optimization (SEO)
- SEO audit
- SEO competitive analysis
- On-site and off-site SEO
- Local and global SEO
- Digital Advertising and Marketing
- PPC advertisements (Google Ads, etc.)
- Retargeting
- Banner advertising
- Email marketing
- Content marketing (blogs, newsletters, etc.)
- Sales lead management
- Social Media Marketing
- Social media setup and integration
- Content development and distribution
- Social media campaigns and events
- Facebook / Instagram / LinkedIn advertising
Why You Need Ongoing Marketing
In today’s highly competitive digital landscape, it’s essential to leverage every tool available to sustain and expand your market presence.
In essence, without continuous marketing efforts, your business is at risk of losing ground.
Digital Marketing Common Questions
What areas do you cover in digital marketing?
We cover the following areas:
- SEO
- Digital Advertising (PPC Ads, Remarketing Campaigns)
- Content Marketing
- Email Marketing
- Social Media Marketing
Does my website need a blog?
In general, having a blog on your website proves to be important to growing your digital presence. Posting to the blog content that is relevant to your business allows for your website’s SEO to improve over time. The more relevant content is available, the more traffic from search engines to the website.
It’s not just crafting content for search engines, but content that asserts your authority. We recognize that expertise and tone resonate not just with clients and leads, but with competitors. When other websites begin citing your blog content, it boosts your SEO and brand authority as well.
How often do I need to publish blog posts?
Search engines index your site as often as they are posted. Having a routine of posting 1, 2, or 4 posts a month is a great way to grow your SEO organically. The amount of posts that are right for your business and your goals varies. We can consult with you to determine how often you should publish in order to meet your goals.
How do you measure digital marketing goals?
We follow the industry’s best practices which include using analytics and tag tools such as Google Analytics, Google My Business, Google Tag Manager, Google Webmaster, Bing Webmaster, Bing Places, Facebook Pixel, and more. The reason we use so many different tools across various platforms is that we want to make sure your website is getting as much traffic as possible and we don’t want to neglect sources of traffic.
The digital marketing goals specified to us by our clients are then highlighted in our monthly reports as well as during consultations to make sure we are both in lockstep.
What kind of paid ad services do you provide?
We leverage Google ad campaigns to enhance leads and sales through an ultra-specific targeting approach. On top of that, our arsenal includes the deployment of display ads on Facebook and Instagram, ensuring our techniques stay on the cutting edge.
Each client interested in our services receives a customized marketing solution designed to meet their unique goals, ensuring their strategy is as innovative and effective as possible
What is remarketing?
Most people have experienced some kind of remarketing already. When you visit a website or search for something specific on a search engine, you may have started seeing ads for a business. They show up on other websites, on YouTube, Facebook, Instagram, Twitter, and in other places.
The purpose of remarketing is that to market to users who have already shown some interest in your business or products. By having these regular reminders about seeing your business, users are more likely to return and make a purchase.