House of Sacred Flame
UX/UI
Redesign
Web Development
SEO
Who They Are
From devastating loss emerged a story of renewal and artistic vision. When the 2007 Witch Creek fires swept through San Diego, they claimed Rebecca’s cherished family home, reducing years of precious memories to ashes. Yet from this profound loss, she found inspiration to create something transformative.
Partnering with Marie Cunning, Rebecca Justice channeled her experience into rebuilding – not just a house, but a thoughtfully crafted sanctuary adorned with bespoke furniture. This creative journey sparked a deeper calling: crafting meaningful jewelry that could touch others’ lives.
Today, House of Sacred Flames creates distinctive pieces featuring carefully selected healing stones, each carrying its own significance. Their diverse collection spans multiple design aesthetics, ensuring every person can discover a piece that resonates with their individual style and spirit. Each creation stands as a testament to the power of transformation and healing through artistic expression.
416%
Web Traffic
59%
Total Leads
4.7k
Organic Visits
The Strategy
House of Sacred Flame needed to elevate their digital presence to match the spiritual and premium nature of their handcrafted medallion jewelry. The original website lacked the sophistication and user-friendly navigation necessary for a luxury e-commerce experience.
Our approach focused on three core objectives: elevating the brand’s visual identity through a black and gold color scheme, streamlining the shopping experience with clear product categorization, and enhancing the storytelling aspects of their spiritual jewelry pieces.
By implementing a mobile-first design philosophy and incorporating sophisticated product photography, we aimed to create a seamless bridge between their physical products and digital presence.
The Results
The website transformation delivered measurable improvements in both user experience and visual presentation:
- Simplified the product categorization from scattered collections to four clear categories: necklaces, bracelets, earrings, and rings
- Created distinct men’s and women’s sections, reducing the user journey from 4-5 clicks to just 2
- Upgraded product presentation with professional lifestyle imagery and styled product shots
- Successfully integrated educational content about each piece’s spiritual significance alongside product listings
- Established brand credibility through “As Seen In” media features and a curated Instagram gallery
- Implemented a cohesive black and gold color scheme that reinforced the brand’s luxury positioning
- Created dedicated landing pages for their signature collections, including the new “Goddess Collection”