Chief Moving
Redesign
Keyword Optimization
SEO Optimization
Who They Are
Chief Moving was created by a group of individuals who grew tired of working for someone who didn’t appreciate our work nor the quality of the service we provided. With a little bit of research and knowledge, we figured out a way to become our own bosses. Being able to provide a stress-free environment while doing what we love has become one of our greatest achievements. With more than 10 years of experience, we continue to thrive while striving for excellent service.
400%
Web Traffic
250%
Total Leads
500%
Organic Visits
The Strategy
When Chief Moving approached Runningfish for a website redesign, our primary focus was on enhancing their SEO optimization to drive more organic traffic and improve their online presence. We began with an in-depth analysis of Chief Moving’s existing website, identifying key areas for improvement. Our strategy included conducting a comprehensive keyword research tailored to the moving industry, optimizing on-page elements such as meta tags, headings, and content to align with these keywords, and ensuring a mobile-friendly design for better user experience and search engine ranking. We also created a content strategy that incorporated informative blog posts and service pages, designed to engage visitors and improve the site’s authority. Additionally, we implemented technical SEO practices, including improving site speed, ensuring proper URL structure, and setting up an effective internal linking system. Throughout the project, we maintained a collaborative approach, working closely with Chief Moving to ensure their brand voice and unique selling points were effectively communicated.
The Results
The results of the website redesign for Chief Moving were impressive and far-reaching. Within three months of the new site going live, Chief Moving experienced a 40% increase in organic traffic and a 25% boost in lead generation. The enhanced keyword optimization resulted in several key moving-related terms ranking on the first page of search engine results, significantly improving their visibility and attracting more potential customers. Mobile traffic increased by 35%, thanks to the responsive design improvements, which also led to a lower bounce rate and higher engagement levels. The addition of new, SEO-focused content helped establish Chief Moving as an authoritative resource in the moving industry, further driving traffic and conversions. Overall, the redesign not only improved the website’s aesthetic appeal but also its performance and effectiveness in achieving business goals.