Gaslamp Quarter Association
Web Design
Digital Marketing
Web Development
SEO
Project Organization
Who They Are
The Gaslamp Quarter is an iconic San Diego destination, boasting fine dining, shops, hotels, and hosting thousands of events each year, including San Diego Comic-Con.
The Gaslamp Quarter Association had initially asked us to overhaul their website and expand their revenue streams. But when San Diego shut down during the coronavirus pandemic, we added another goal: promote the Gaslamp Quarter to spur the revitalization of the downtown area.
520%
Web Traffic
75%
Total Leads
5k
Organic Visits
The Strategy
We knew early in the process that the current design of the GQA website did not fit with their brand values. We developed a new look and feel around the “retro elegance” of the neighborhood itself, utilizing vintage typography and a distinctive gaslamp silhouette.
The Results
One of the primary goals of the project was to provide additional revenue sources for the nonprofit GQA, allowing them to invest even more in promoting the historic district. We developed a framework for affiliate and in-network ads, as well as promoted listings, spotlight content, and event ticket sales, all from within the dashboard of the site.