Solar Placard
Redesign
Web Development
Who They Are
Solarplacard is a woman-owned, family-operated business that has revolutionized the solar safety labeling industry. Born from a moment of necessity when CFO Mike needed a placard for his own solar installation in 2011, the company combines 35 years of firefighting expertise with 45 years of engraving experience. Now led by CEO Jennifer, Mike’s daughter, Solarplacard operates three laser engravers 24/7 from their family facility, providing premium warning labels, PV signs, and custom placards that meet or exceed all industry standards. Their unique approach to customer service includes direct access to leadership and rapid response times, making them the preferred choice for solar installers nationwide.
381%
Web Traffic
37%
Total Leads
2.6k
Organic Visits
The Strategy
Our approach focused on translating Solar Placard’s exceptional service and technical expertise into a sophisticated digital experience. We needed to create a platform that would showcase their industry leadership while maintaining the personal touch that sets them apart.
The strategy centered on three key elements: streamlining the ordering process for contractors, highlighting their family business story and deep industry expertise, and creating a professional yet approachable brand identity. This meant developing a website that could handle complex technical specifications while remaining user-friendly for contractors ordering from job sites.
The Results
The digital transformation delivered significant improvements to Solar Placard’s online presence and operational efficiency:
- Implemented an intuitive product categorization system that simplified the ordering process
- Created a streamlined quote system for custom orders, reducing response time
- Developed a mobile-first design for contractors ordering from job sites
- Built a customer dashboard for easy reordering and order tracking
- Enhanced the brand storytelling to highlight their unique family business approach
- Created an efficient order management system supporting their 24/7 production capability
The new website successfully balances technical proficiency with personal service, positioning Solar Placard as both an industry leader and an accessible partner in solar safety labeling.