PR Tricks To Complement Your Marketing
Digital Marketing
Best Practices for Email Marketing to Millennials and Gen Z
Should your business use the same marketing tactics for Millennials and Gen Z? The two generations have many things in common, such as the way in which they engage with technology and the Internet and the value they put on honesty. But let’s not forget that...
Build your own customer referral program
A customer referral program takes word-of-mouth advertising to the next level. Studies show that referrals are the most trusted form of advertising. It makes sense: nothing is more powerful than the recommendation you get from a friend or a family member for a...
Pivot, don’t stop marketing
As entrepreneurs, we have definitely gone through a lot of things, but we have never seen anything like the COVID-19 pandemic. The world is definitely changing in ways we can't even begin to fathom. While it can be very stressful to respond to all the business...
How to reach people staying at home, through SEO or PPC?
Should you use PPC or SEO during the quarantine?
Should you pause your marketing during the quarantine?
As we’re sure you are aware, the California Department of Public Health released a statement suggesting COVID-19 containment practices asking that, until the end of March, people avoid large gatherings and venues where they can’t stay more than 6′ away from each other. Since then, businesses have been pausing all operations. But should they pause their marketing as well? We think not.
Why does content readability matter?
How do you get people to read the website description of your services or your latest blog posts? Improve the readability of your website content!
What are retargeting campaigns?
Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns. What are...
New Website Launch: Matador Paella
The Matador Paella website is now live! The interactive, multi-page site offers a sleek and responsive design using the bright colors of fresh food and Spanish countryside. The new information architecture demonstrates how Matador Paella offers not just delicious...
What is SEO and how do you get on top of the search results?
Introduction to SEO and Its Importance for Online Success In the digital age, search engines like Google, Yahoo, and Bing are the gateways to the internet. An impressive 93% of online activities begin with a search engine, making it crucial for businesses to focus on...