News
Build your own customer referral program
A customer referral program takes word-of-mouth advertising to the next level. Studies show that referrals are the most trusted form of advertising. It makes sense: nothing is more powerful than the recommendation you get from a friend or a family member for a...
Pivot, don’t stop marketing
As entrepreneurs, we have definitely gone through a lot of things, but we have never seen anything like the COVID-19 pandemic. The world is definitely changing in ways we can't even begin to fathom. While it can be very stressful to respond to all the business...
How to reach people staying at home, through SEO or PPC?
Should you use PPC or SEO during the quarantine?
COVID-19 Update – Runningfish is still open
We are still open for business, but the way we have been handling things are a little different. We will continue to be accessible through phone calls and emails, but for the time being our in-person meetings will happen online only. It is important that we all follow...
How to design a logo that works
Designing the logo of your business might put a lot of pressure on you because you know that it is more than shapes, colors, and fonts. The logo is about your brand.
Should you pause your marketing during the quarantine?
As we’re sure you are aware, the California Department of Public Health released a statement suggesting COVID-19 containment practices asking that, until the end of March, people avoid large gatherings and venues where they can’t stay more than 6′ away from each other. Since then, businesses have been pausing all operations. But should they pause their marketing as well? We think not.
How to maintain SEO ranking during a website redesign
If you run a business website with a great SEO rank, and you have decided to update the site design, then you are in a risky place. Truth be told, we strongly advise hiring a professional who knows exactly how to maintain or improve your SEO ranking in the redesigning process. Otherwise, you risk losing all the organic traffic you built in the last years.
Why does content readability matter?
How do you get people to read the website description of your services or your latest blog posts? Improve the readability of your website content!
What are retargeting campaigns?
Only 2% of the first time visitors to your business website will immediately buy a product, order an ebook, subscribe to a newsletter, join a campaign, etc. For the rest of the 98% of your potential customers, you need to have retargeting campaigns. What are...